Privacy Policy

Who handles your data

Tecela AI Desenvolvimento de Software sob Encomenda Ltda., CNPJ 69.361.679/0001-40, of Curitiba, Brazil, is the controller of the personal data it receives in its commercial interactions and of the data of subscribers to the IA no Fluxo newsletter. You can talk to us about your data through the channel indicated on the contact page.

What data we handle

The site and the contact channels work as follows.

  • Contact and application forms. On the contact form: name, email, company and WhatsApp (if you provide it) and your answers about the project. On the 30-day business application: name, email, WhatsApp (if you provide it) and your answers about the idea. On both, the origin of the visit (campaign parameters, such as utm_source, and the page you came from). If you accept measurement, the origin of the first page of your visit is kept in your browser until you close the tab, and goes along with the form even if you browsed other pages first. When you submit, this data goes to a Tecela AI spreadsheet in Google Sheets, triggers a notice to the founder's email and is recorded in Tecela AI's own contact management system. If sending fails, the text is prepared in your browser and copied to your device's clipboard, and you decide whether and where to send it.
  • Scheduling. When you choose a time, you are taken to Calendly, which receives your name and email already filled in. Scheduling follows that platform's policy.
  • Newsletter. On the IA no Fluxo page, the newsletter by Henrique Rios, founder of Tecela AI (/ia-no-fluxo), the subscription form belongs to beehiiv, the platform that sends the editions: it appears embedded in the page, in its own frame, or opens on the beehiiv site. The email you type there, and your name if you provide it, go straight to beehiiv. Tecela AI is the controller of the subscriber list data; beehiiv, a company in the United States, acts as the operator (the LGPD's term for a processor): it stores the subscription and sends the editions, on behalf of Tecela AI and under its instructions; beehiiv's own processing follows that platform's policy. The editions arrive signed by Henrique Rios. The Tecela AI site does not receive or store that email. The page only adds to the form the campaign parameters from the address (such as utm_source), so we know which channel each subscription came from, with no personal data. For newsletter matters, including requests about your data, the channel is henrique@ianofluxo.com.br.
  • Data you share in conversation. When you open LinkedIn and send a message, we may receive your name, profile and the information you decide to share. Use of LinkedIn also follows that platform's policies.
  • Technical access logs. IP address, browser and date and time of access, collected automatically by the site's hosting provider, under that provider's policy.
  • Browsing data (measurement). Only if you accept measurement in the cookie notice: pages visited, origin of the visit, device type, browser, approximate location, clicks on buttons and links on the site and form submissions. Collection is done by Google Analytics, which identifies the browser by a random code. Name, email, WhatsApp and the text of your answers do not go to Google Analytics. Also only with your acceptance, the browser stores the origin of the first page of the visit (campaign parameters, referring site and entry page), only until you close the tab.

We do not ask for or handle sensitive data on this site.

Why we handle your data

We use the data received through the forms and in conversation to reply to your contact and to evaluate the project you presented. When you request a proposal or a contract, the handling may be necessary for preliminary procedures related to a contract, under art. 7, V, of Law 13,709/2018 (LGPD).

If you subscribe to the IA no Fluxo newsletter, we use your email (and your name, if you provide it) to send the editions and messages related to the subscription, such as the email confirmation. The legal basis is your consent, under art. 7, I, of the LGPD, which you may withdraw at any time, at no cost, by cancelling the subscription through the link in each edition.

Technical access logs exist to keep the site running securely and to diagnose problems. The legal basis is legitimate interest, ours and that of the hosting provider, in the secure operation of the site.

If you accept measurement, we use browsing data to understand which pages and texts help people who visit the site and which do not, and so improve the content. We also use the origin of the first page of the visit to know which channel each contact came from. The legal basis is your consent, under art. 7, I, of the LGPD. You may withdraw it at any time, at no cost, through the "Cookie preferences" link in the site footer.

Who we share your data with

Vercel hosts the site and may process the technical records needed to operate it. The site's fonts, images and scripts are loaded from its own hosting, with one exception: the newsletter subscription form, on the /ia-no-fluxo page, is embedded from beehiiv. When you open that page, your browser connects to beehiiv's servers, which see your IP address and technical data about your browser, and beehiiv receives the email you type in the form. Inside that frame, beehiiv loads its own tools for operation, measurement and bot protection, which follow its policy and do not depend on this site's cookie notice. Google's measurement tools are only loaded after you accept. Google receives the data sent through the forms, by means of Google Apps Script, and stores it in Tecela AI's spreadsheet and email. If you accept measurement, Google (Google Tag Manager and Google Analytics) receives the browsing data described above, and your browser connects to its servers, which see your IP address and technical data about your browser. Tecela AI's contact management system keeps a copy of the form data in a Supabase database, with servers in São Paulo, and runs on Vercel; only authorized Tecela AI people have access. Calendly receives your name and email when you choose a time. The site footer and the contact and application pages have an external link to LinkedIn; when you access it, you start interacting with that platform.

International transfers

The site and the providers we use to host it may process data on servers outside Brazil. Measurement through Google Analytics, when you accept it, also involves Google servers outside Brazil. beehiiv, which receives subscriptions and sends the newsletter, is a company in the United States and processes this data on servers outside Brazil. When this happens, the transfer follows the contractual safeguards these providers adopt for international data transfers, under the terms of the LGPD.

How long we keep your data

We keep the data received through the forms and in conversation for as long as needed to serve you and, where applicable, to comply with legal obligations. You can ask for deletion at any time. Technical access logs follow the hosting provider's retention period.

Newsletter subscription data is kept while the subscription is active. When you cancel, we stop sending editions, and you can ask for your email to be deleted from the list at any time through the newsletter channel.

Measurement data stays in Google Analytics as follows: user-level and event-level data for up to 14 months; aggregated reports may be kept for longer. Google Analytics cookies last up to 2 years in your browser and you can delete them whenever you like.

Your rights

Under art. 18 of the LGPD, you have the right to:

  • confirmation that we handle your data;
  • access to the data we hold about you;
  • correction of incomplete, inaccurate or outdated data;
  • anonymization, blocking or deletion of unnecessary data or data handled unlawfully;
  • portability of the data to another provider, where applicable;
  • deletion of data handled with your consent;
  • information about who we share your data with;
  • withdrawal of your consent, at any time.

How to exercise your rights

Send your request through the channel indicated on the contact page. We reply directly and, if we need to confirm your identity first, we tell you what is required. For matters about the IA no Fluxo newsletter, including requests about your subscriber data, the channel is henrique@ianofluxo.com.br.

To withdraw your consent to measurement you do not need to contact us: use the "Cookie preferences" link in the footer of any page.

Talk to Tecela AI

Cookies

The site stores your choice about cookies in your browser and, if you accept, uses Google Analytics cookies to measure visits and stores the origin of the first page of your visit, which goes along with the form if you submit one. That origin stays only in the browser session, until you close the tab, and is not stored if you decline or do not choose. This choice is independent of the consent checkbox on the forms. The newsletter form, embedded from beehiiv on the /ia-no-fluxo page, may set its own cookies inside the form frame; they belong to beehiiv and follow that platform's policy. See the list, the durations and how to change your choice in the Cookie Policy.

Read the Cookie Policy

Changes to this policy

We may update this policy when the site, our processes or the law change. The date below shows the latest version.

Effective date

Updated on October 15, 2026.