The Rule of One
Every AI bet gets one owner, one number and one date. A bet that cannot get all three goes on the cut list, and the money moves to one that can.
About
An operator who runs
what he recommends.
Henrique Rios is a Fractional Head of AI and the founder of Tecela AI, a software and AI company. He runs his own companies on AI agents and puts AI to work inside founder-led companies.
Who leads the work
Henrique Rios
Finance left him one question for every AI project: where does it show up in the numbers?
Henrique spent 15+ years inside multinationals, including 7 years in finance at Apple. He led growth at SaaS and services companies, where funnels, CRM, automation and metrics decide whether a quarter works.
He lived in the United States from age 14 to 18. His English is native, and contracts and deliverables are in English.
He runs his own companies on AI agents, in a shared workspace where agents and people split tasks and documents, and keeps a written list of about 60 AI tools, wins and problems from doing it. What he recommends to clients, he already runs.
At Tecela AI, he leads the diagnosis, the architecture and the review of every delivery. AI agents help with research, development and testing, and a named person stays responsible for each decision.
He writes Running on AI on LinkedIn: one AI decision a week from a founder who runs his own companies on AI agents, in plain words and real numbers.
Follow Henrique on LinkedInRevenue Memory and SAP
His second company,
an SAP partner.
Henrique also founded FR Consulting LLC, which builds Revenue Memory. FR Consulting LLC is an SAP partner (SAP PartnerEdge Build program).
Revenue Memory turns recorded sales conversations into evidence, patterns and intelligence that sales teams use in the CRM, in playbooks and in marketing. It integrates with SAP Sales Cloud Version 2.
What guides the decisions
Three rules behind
every recommendation.
Evidence before opinion
A recommendation points to a cost, a baseline or a test result. Calculations run in code, permissions are tested, and every control answers a concrete risk in the system.
Buy before build
The default advice is to buy what exists. Tecela builds what you cannot buy, and every build proposal comes with a second option in writing.
The company
Tecela AI.
Tecela AI is a trade name of FR Consulting LLC, a US company. Founded in 2026.
The name comes from tecelã, the weaver: someone who joins threads into a fabric. We connect processes, data and technology so AI has a clear job in the work.
Our builders deliver custom software, AI agents, data integrations and IT consulting, and can host and maintain what they build.