Cookie Policy
Effective: updated on October 15, 2026.
This policy explains how the Tecela AI site (tecelaai.com and tecelaai.com.br) uses cookies and similar technologies, such as browser storage, and how you control what is stored.
What cookies are
Cookies are small files that a site stores in your browser. They remember information between visits or while you browse: a preference, an item in a cart, the state of a form. Local storage (localStorage) and session storage (sessionStorage) do something similar: they keep data directly in your browser, without going through the server on each visit.
Categories of cookies
In general, cookies fall into four groups.
- Essential: needed for basic site functions, such as remembering your choice about cookies.
- Preference: store a choice of the visitor, such as language or visual theme.
- Performance or analytics: measure site use for statistics. In the site's notice, this category is called Measurement.
- Advertising: follow the visitor across sites for targeted ads.
What this site uses
The Tecela AI site is public and static: pages open directly, with no sign-up or login. The table lists everything it stores in your browser.
| Name | Set by | What it is for | Duration | Category |
|---|---|---|---|---|
tecela-consent (local storage) |
Tecela AI | Stores your choice about measurement, the version of this policy and the date of the choice, so we do not ask again on every page. | 12 months, then we ask again | Essential |
tecela-contato-utm and tecela-apply-utm (session storage) |
Tecela AI | Store the origin of the visit on the contact and application pages: campaign parameters, such as utm_source, and the page you came from. This way the origin goes along with the form if you reload the page. It only goes along if you submit the form. | Until you close the tab | Essential |
tecela-origem (session storage) |
Tecela AI | Stores the origin of the first page of your visit (campaign parameters, such as utm_source, and the page you came from), so the form records where the visit started even if you browse other pages first. It is only stored if you accept measurement. | Until you close the tab | Measurement |
_ga |
Google (Google Analytics) | Identifies the browser by a random code, to count visitors and visits. | Up to 2 years | Measurement |
_ga_ followed by a Google Analytics code |
Google (Google Analytics) | Stores the state of the visit session. | Up to 2 years | Measurement |
Tecela AI's items stay in your browser. The origin of the first page of the visit and the Google Analytics cookies are only stored if you accept measurement. When you accept, the site loads Google Tag Manager, which turns on Google Analytics.
The IA no Fluxo page, the newsletter by Henrique Rios, founder of Tecela AI (/ia-no-fluxo), embeds the beehiiv subscription form, in a frame from another origin, loaded when the page opens because subscribing is its function. What that form stores stays on the beehiiv domain, serves the subscription to work, beehiiv's own measurement and protection against automated submissions, loads inside the frame regardless of your choice in this notice and follows that platform's cookie policy; the Tecela AI site does not read or control that content. The other pages of the site load nothing from beehiiv. For newsletter matters, the channel is henrique@ianofluxo.com.br.
The origin of the first page of the visit stores the campaign parameters from the address (such as utm_source), the site you came from and the page you entered on. It stays only in your browser's session storage, until you close the tab. If you submit a form, this origin goes along with it, like the other form data.
The site's hosting provider may log technical access, such as IP address and time of visit, to operate and protect the infrastructure. This log is a server log, common to any site on the internet, not a cookie.
Any new tool that stores cookies will have its own row in this table and, when it is for advertising, its own category in the notice, turned on only with your consent.
What Google Analytics measures and how long it keeps it
With your permission, Google Analytics records the pages visited, the origin of the visit, the type of device and browser, the approximate location, clicks on buttons and links on the site and form submissions. Name, email, WhatsApp and the text of your answers do not go to Google Analytics.
This data is kept as follows: user-level and event-level data for up to 14 months; aggregated reports may be kept for longer. Google Analytics cookies last up to 2 years in your browser, which is Google's default, and you can delete them whenever you like.
The legal basis for measurement is your consent, under art. 7, I, of the General Data Protection Law (LGPD). You can withdraw it at any time, at no cost.
How we ask for your consent
On your first visit, the site shows a notice at the bottom of the screen with two options, Decline and Accept, with the same prominence. Until you choose, and if you decline, no Google tool is loaded, no measurement cookie is stored and the origin of the first page of the visit is not kept. If you accept, the site loads Google Tag Manager, which turns on Google Analytics.
Your choice is stored in the browser's local storage, with the date and the version of the consent. We ask again after 12 months, when we start using a new tool or category, or when we change what the measurement stores. If your browser blocks local storage, we cannot remember your choice: the notice reappears on every page, and what you choose only applies to the open page. If your browser sends the Global Privacy Control signal, we treat it as a refusal and do not show the notice. You can still accept measurement through the "Cookie preferences" link.
The consent checkboxes on the contact and application forms are separate from this choice: accepting or declining measurement neither prevents nor requires submitting a form (it only changes whether the origin of the first page of the visit goes along with the submission), and submitting a form does not turn on measurement.
How to change your mind
You can withdraw or give consent again whenever you like, at no cost and without giving a reason. Use the button below or the "Cookie preferences" link in the footer of any page. When you decline, the site stops measuring, deletes the Google Analytics cookies stored in this browser and deletes the origin of the first page of the visit kept in the session.
Cookies and personal data
When a cookie is linked to personal data, it is also subject to the General Data Protection Law (LGPD). See how we handle personal data in our privacy policy.
How to manage cookies in your browser
You can also block, delete or limit cookies and local storage directly in your browser settings, usually in a privacy or site data section. Blocking storage for this site makes the notice reappear on every page and stops the origin of the visit from going along with the form after a reload. Content and forms keep working normally.
Updates to this policy
We may update this policy if the site's use of cookies changes, for example when a new tool comes in. In that case we update the effective date, change the consent version and ask for your choice again before using the tool.
Questions
Talk to us through the channel indicated on the contact page.