56%
of 4,454 CEOs say AI has brought no significant financial benefit so far.
PwC Global CEO Survey, 2026Tecela AI · Fractional Head of AI
I put AI to work
inside your business.
I am Henrique Rios, Fractional Head of AI for founder-led companies. Two to four days a month, I go inside your operation, learn how the work gets done and put AI to work there with your team, until it shows up in your numbers. When a bet needs software, Tecela builds it.
I run my own companies on AI agents. 15+ years in multinationals, 7 in finance at Apple. Native English. Remote, on your hours: one to two hours ahead of New York.
AI tools nobody opensThree people, three ways to use ChatGPTAutomations that quietly stopped
Where AI stalls
Everyone uses AI.
Few can find it in their numbers.
Buying AI takes a credit card. Getting it into the daily work takes an owner, a number and a date for every bet.
89% vs 37%
of organizations use AI regularly. Only 37% see it lift their profit.
McKinsey, 202625%
of AI initiatives delivered the return that was expected.
IBM CEO Study, 2025That gap is the job. I close it with a short list of bets that follow the Rule of One: an owner, a number and a date. Everything else goes on the cut list.
What I do
Put AI to work first.
Build only when it pays.
Most founders need someone to make AI work inside the business before they need more software.
Lead
Fractional Head of AI
I join your company 2 to 4 days a month as your Head of AI. I learn the process, pick the bets worth making, put an owner on each one, cut what does not pay and get your team using what stays.
See the engagement BuildApplied AI by Tecela
When a bet needs software, Tecela builds it: custom software, AI agents, data and integrations, running inside your systems and delivered with source code and documentation. Advice and build are separate agreements, so you can take the plan to any builder.
See what Tecela buildsHow it works
Three steps.
Each one ends with something you keep.
AI Decision Audit
Every AI tool, subscription and experiment in your company, including what your team uses on its own. Each one gets a verdict: kill, fix or scale. You leave with three ranked bets, a cut list, a 90-day plan and a memo you read in ten minutes.
AI Implementation Sprint
One or two bets put to work inside your operation, each with an owner on your team, a number in money and a team that actually uses it. The AI Bill shows what came back at days 30, 60 and 90.
Fractional Head of AI
A monthly review of the AI Bill, tool and vendor decisions, the next bet and adoption with your team. A named successor inside your company is in the contract from day one.
- 15+ yearsinside multinational companies
- 7 yearsin finance at Apple
- 28projects designed and built by Tecela
- Native EnglishI lived in the US from age 14 to 18
Who runs it
He runs his own
companies on AI agents.
Henrique Rios spent 15+ years inside multinationals, 7 of them in finance at Apple, and led growth at SaaS and services companies. Finance left him one question for every AI project: where does it show up in the numbers? Today he runs his own companies on AI agents, keeps a written list of about 60 AI tools, wins and problems from doing it, and puts AI to work inside yours.
Henrique also founded FR Consulting LLC, which builds Revenue Memory. FR Consulting LLC is an SAP partner (SAP PartnerEdge Build program). Revenue Memory turns recorded sales conversations into evidence and intelligence that sales teams use, and it integrates with SAP Sales Cloud Version 2.
About Henrique and TecelaOn your clock
Your working day,
covered.
I keep hours one to two hours ahead of New York all year, with an afternoon of overlap with London.
Calls happen inside your business day, in English, with the person who does the work. Contracts are in English and every deliverable is in writing.
See the time zone tableFollow along
Running on AI.
One decision a week.
One AI decision a week from a founder who runs his own companies on AI agents, in plain words and real numbers. It is the lightest way to see how I think before we talk.
Follow Henrique on LinkedInNext step
Where is AI stuck
in your company?
Tell me what you have tried, what it costs and who uses it. We start from that.